This is the first post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Website & Email Marketing Best Practices for Nonprofits Your website is the foundation upon...
UPDATE: This webinar was presented on February 11, 2020. You can view a recording on YouTube. In-person fundraising events are wonderful ways to help organizations meet new donors, establish trust and, of course, raise money. To reach those event goals, nonprofits need to deploy proven strategies that boost their event revenue. Considering that the majority of donors are online...
By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. In addition to...
UPDATE: This webinar was presented on January 28, 2020. You can view a recording on Vimeo. This is your year. It’s time to take on new terrain by building a targeted multichannel donor journey that ensures every member of your community feels connected to your cause throughout the year. In this must-watch webinar you’ll learn how to: Take a...
By Emily Rose Patz, Senior Copywriter at DonorPerfect Major donors are the most valuable supporters of the nonprofit world. They build wings in museums, sponsor new research at hospitals, and provide large amounts of financial support for special projects. They find great satisfaction and pride in funding growth and expansion. The key to achieving your nonprofit’s greatest goals? Follow these three...
By Katie Casillas, director of marketing at GolfStatus.org, an event management platform specifically for golf fundraisers. Golf fundraisers are a huge opportunity for outreach, stewardship, and certainly for fundraising. They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. While their benefits are unmatched, it’s...
UPDATE: This webinar was presented on January 15, 2020. You can view a recording on the GivePanel website. Whether it’s birthday fundraising, the donate button, DIY and events, crowd-funding or Instagram – Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving....
By Michelle Chen is an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. Millennials are the largest generation in the U.S. labor force today and they have greatly different media patterns, behaviors and habits compared to...
By Dr. Allison Quintanilla Plattsmier, CFRE, CNP, CNC, Executive Director of the Jordan Thomas Foundation and Owner of AQP Consulting The constant grind to find new funds is the challenge of every nonprofit. Fundraising comes down to one thing: relationships. The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their...
This post is part of Your #GivingTuesday Game Plan, a new nonprofit resource hub by DonorPerfect that offers interactive Giving Tuesday communication templates that you can fill in and integrate into your campaign. A monthly giving program is the most effective and effortless way to retain #GivingTuesday donor support beyond the 24-hour social media buzz. On average, nonprofits who...
By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report Launched in 2010, GoFundMe is the world’s largest free social fundraising platform, with more than $5 billion raised by tens of millions of donors. Today, GoFundMe has expanded their platform to nonprofits in the United States and Canada with the launch...
UPDATE: This webinar was presented on December 10, 2019. You can view a recording on YouTube. Monthly donors give 42% more over the course of a year compared to one time donors. They also stick around longer with most programs enjoying donor retention rates north of 85%. If executed correctly, a successful monthly donor program can be a game...
By Brent Merritt, a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been...