By Sharon Cody, Partnership Manager at Harbor Compliance, a leading provider of compliance solutions for nonprofits. Sharon’s 30+ years in the nonprofit sector have made her passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. It’s 2020, a new decade has arrived and online fundraising is here to stay. Online...
By Christy Noel, Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. You did it: your donation appeal was a success. Now you want...
UPDATE: This webinar was presented on February 24, 2020. You can view a recording on YouTube. Every nonprofit should have Google Analytics installed on their website. This free analytics service offers a deep look at what people are doing on your website and provides a treasure trove of data to help your nonprofit make the critical decisions needed to...
By Elizabeth Ngonzi, Adjunct Faculty at New York University Center for Global Affairs and Former CEO of Afrika Tikkun USA Please follow Ms. Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, How NGOs Worldwide Can Use Digital Storytelling to Access, Attract and Activate U.S. Donors International organizations planning their fundraising strategies for the new...
This is the first post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Website & Email Marketing Best Practices for Nonprofits Your website is the foundation upon...
UPDATE: This webinar was presented on February 11, 2020. You can view a recording on YouTube. In-person fundraising events are wonderful ways to help organizations meet new donors, establish trust and, of course, raise money. To reach those event goals, nonprofits need to deploy proven strategies that boost their event revenue. Considering that the majority of donors are online...
By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. In addition to...
UPDATE: This webinar was presented on January 28, 2020. You can view a recording on Vimeo. This is your year. It’s time to take on new terrain by building a targeted multichannel donor journey that ensures every member of your community feels connected to your cause throughout the year. In this must-watch webinar you’ll learn how to: Take a...
By Emily Rose Patz, Senior Copywriter at DonorPerfect Major donors are the most valuable supporters of the nonprofit world. They build wings in museums, sponsor new research at hospitals, and provide large amounts of financial support for special projects. They find great satisfaction and pride in funding growth and expansion. The key to achieving your nonprofit’s greatest goals? Follow these three...
By Katie Casillas, director of marketing at GolfStatus.org, an event management platform specifically for golf fundraisers. Golf fundraisers are a huge opportunity for outreach, stewardship, and certainly for fundraising. They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. While their benefits are unmatched, it’s...
UPDATE: This webinar was presented on January 15, 2020. You can view a recording on the GivePanel website. Whether it’s birthday fundraising, the donate button, DIY and events, crowd-funding or Instagram – Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving....
By Michelle Chen is an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. Millennials are the largest generation in the U.S. labor force today and they have greatly different media patterns, behaviors and habits compared to...
By Dr. Allison Quintanilla Plattsmier, CFRE, CNP, CNC, Executive Director of the Jordan Thomas Foundation and Owner of AQP Consulting The constant grind to find new funds is the challenge of every nonprofit. Fundraising comes down to one thing: relationships. The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their...