By Josh Kashorek, Director of Marketing at Journity, and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. But there are some...
This is the second post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Website & Email Marketing Best Practices for Nonprofits According to the Global Trends in...
By Alex Wilson and Pat Duffy, co-founders of The Giving Block Nonprofits have been accepting cryptocurrency donations for over a decade. The recent spike in cryptocurrency fundraising was sparked by IRS guidance which provided clarity and ignited the trend. Over the last couple of years, we’ve spent hundreds of hours talking to senior nonprofit leaders across organizations both large and small about Bitcoin...
UPDATE: This webinar was presented on March 25, 2020. You can view a recording on YouTube and view the slides. on SlideShare. U.S. charitable giving in 2018 was $428 billion, yet most international organizations are unaware about how the U.S. charitable market works, its scope, where potential competitors and collaborators are, and how to overcome hurdles. International organizations seeking...
By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. This year’s tools tap into emerging trends, such as Messenger bots, cryptocurrency, and gaming for good, and...
By Jenna Davis, Content Writer at GoFundMe Charity – an easy-to-use platform that helps nonprofits raise money by offering robust fundraising features, such as custom branding, registration and ticketing, advanced data reporting, and customizable donate buttons. Just as online fundraising has evolved over the past decade, so have fundraising event ideas. Black tie galas and silent auctions will always be mainstays,...
By Sharon Cody, Partnership Manager at Harbor Compliance, a leading provider of compliance solutions for nonprofits. Sharon’s 30+ years in the nonprofit sector have made her passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. It’s 2020, a new decade has arrived and online fundraising is here to stay. Online...
By Christy Noel, Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. You did it: your donation appeal was a success. Now you want...
UPDATE: This webinar was presented on February 24, 2020. You can view a recording on YouTube. Every nonprofit should have Google Analytics installed on their website. This free analytics service offers a deep look at what people are doing on your website and provides a treasure trove of data to help your nonprofit make the critical decisions needed to...
By Elizabeth Ngonzi, Adjunct Faculty at New York University Center for Global Affairs and Former CEO of Afrika Tikkun USA Please follow Ms. Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, How NGOs Worldwide Can Use Digital Storytelling to Access, Attract and Activate U.S. Donors International organizations planning their fundraising strategies for the new...
This is the first post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Website & Email Marketing Best Practices for Nonprofits Your website is the foundation upon...
UPDATE: This webinar was presented on February 11, 2020. You can view a recording on YouTube. In-person fundraising events are wonderful ways to help organizations meet new donors, establish trust and, of course, raise money. To reach those event goals, nonprofits need to deploy proven strategies that boost their event revenue. Considering that the majority of donors are online...
By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. In addition to...