Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction...
An Interview with Fanny Villiers, Directora General of Donadora – an official partner of the Global Trends in Giving Report (en español). 1) Access to the internet in Mexico has grown very rapidly over the last decade. How has this impacted individual giving to NGOs in Mexico? Is online giving growing rapidly as well? Online giving is growing as fast as e-commerce. When...
By Ryan Polk, a Policy Advisor at the Internet Society, where he is primarily focused on issues related to Internet trust. Odds are your nonprofit has amassed valuable data as a result of regular day-to-day activities like processing online donations; managing virtual staff or volunteers; or capturing details of those who subscribe to your nonprofit’s newsletter. This type of data...
By Gary Wohlfeill, Director of Marketing at CrowdRise, who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. The nature of why a supporter chooses to fundraise for your nonprofit is most likely a personal one. Whether they’ve been helped directly by your nonprofit, they have a family member...
By Tereza Litsa, Social Media Manager at Lightful, a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay...
By Julia Campbell, a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Also, on October 8 in partnership with Nonprofit Tech for Good, Julia will be presenting a free webinar about how nonprofits can use social...
An Interview with Matt Roberts-Davies, General Manager of M-Changa – an official partner of the 2018 Global Trends in Giving Report. According to the International Center for Not-for-Profit Law, there are 6,500+ NGOs registered with the NGOs Coordination Board in Kenya. 1) From the outside, it appears that NGOs in Kenya do not have access to the traditional fundraising services that are so...
By Becky Brooks, Director of Communications at Animoto, an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Unsurprisingly, other networks followed suit. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video...
By Katy Teson, a content strategist at Wired Impact, an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as...
For the first time, Nonprofit Tech for Good is seeking sponsorships from companies or organizations that serve the nonprofit sector. For almost a decade Nonprofit Tech for Good has been a one-person blog that has been funded primarily through income I have earned through consulting and speaking engagements. However, for the past six months a new vision for Nonprofit...
By Jean O’Brien, founder of Digital Charity Lab, a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part-time as Head of Digital for Barnardos Ireland and does freelance consulting. 1) You can get $10k per month in free advertising from Google Google Ad Grants is an in-kind programme that gives non-profits free access...
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2019 editorial...
Join us for a tweet chat on January 16 at 12pm EST to discuss nonprofit tech trends in the new year! Nonprofit Tech for Good will be co-hosting a tweet chat with Wired Impact to lead a discussion on nonprofit tech trends, such as website design, social media fundraising, email marketing, privacy, and web accessibility. How to Participate At...