It is true that tweets with images receive more engagement, but how much more engagement depends on the quality of the images and if they are properly sized for Twitter (1024 x 512 pixels or a 2:1 aspect ratio). If your nonprofit is committed to maximizing engagement on Twitter, then you must create visually compelling call-to-action images for fundraising and...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofits are familiar with writing blog posts that provide program updates, tell success stories, comment on breaking news and current affairs, and promote calls to action. This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however,...
In 1985 the .ORG domain was released to the public along with .COM, .NET, .GOV and .EDU – the original top-level domains of the Internet. Over the next 30 years the .ORG domain would become the Internet home of the nonprofit sector worldwide and become synonymous with the term “nonprofit organization.” Consequently, in poll after poll conducted by the Public Interest...
The tweetchat occurred in May 6. You can view the highlights on Storify. Hashtag: #NGOtechchat Host: @NonprofitOrgs Featured Guests: @BrianCuteCEO of @PIRegistry and @OnGood After four years of planning and hard work, on May 6 the Public Interest Registry and OnGood will release the new .NGO and .ONG domains worldwide. This tweetchat will highlight three reasons why your NGO/nonprofit,/charity should register the...
The nonprofit sector has a large community of technology bloggers committed to helping nonprofits stay current on emerging trends in social media, online fundraising, and mobile technology. There are these 35 nonprofit marketing blogs and these 25 must-read nonprofit IT blogs as well as these 8 great nonprofit resources. You can also browse 300+ on Twitter at @nonprofitorgs/lists/bloggers-resources. Reading the official blogs of the...
There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. Gen Y) and Baby Boomers and a growing interest in Gen Z a.k.a. #Philanthrokids, but almost no analysis of Generation X (aged 35-50 years). As the first generation to donate online and the generation that pioneered web design, email, blogging, and online advocacy, ignoring Gen X is a...
Over the last six months Nonprofit Tech for Good has bookmarked over 50 fundraising tools to prepare for this blog post. When the time came to write the post, at least 25% of the fundraising tools had shut down. It is very difficult to launch a fundraising service that is sustainable i.e., can earn enough revenue to pay staff,...
Any new media manager who has ever posted, shared, retweeted, pinned, or tumbled an infographic has first hand experience of how popular and powerful infographics can be online. Communicating your data and calls-to-action in visual format is smart strategy. However, you can have an exceptionally well-designed, useful infographic, but if its not compatible with social media and mobile devices, then...
Working at a nonprofit often pays less than the for-profit sector, but the perks of extended vacation time, flex time, and the personal satisfaction of having a meaningful professional life can outweigh the financial downside of building a nonprofit career. And the good news is that 2015 is predicted to be a great year for nonprofit sector hiring thanks to a rebounding economy....
15-second video interviews are the new elevator pitch. In a world where attention spans are waning, the ability to communicate a message succinctly and on camera is a very valuable skill. While a few individuals succeeded in just one take, most needed two or three takes. Getting your point across verbally in 15 seconds while the camera is recording...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Small nonprofits that are not in a position to hire a part- or full-time new media manager should limit themselves to one or two social networks and place the...
It’s impossible to apply Twitter best practices across all segments of the nonprofit sector because of the wide variety of causes and follower counts, but scientific analysis of Twitter clearly indicate that there is right way and a wrong way to use Twitter. The challenge is for nonprofits to learn from and apply the scientific data to their Twitter...
LinkedIn launched in 2003, Facebook launched in 2004, and Twitter launched in 2006. Now more than a decade into the Social Web, the use of social networks still continues to grow worldwide and will continue to do so for years to come. It’s no coincidence that online giving is growing rapidly as well. A decade ago most individuals still consumed print news...