Google research has revealed a 30% uptick in searches from August to September related to charitable giving. Your donors are currently in the process of deciding which organizations will be receiving their year-end donations. Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. Overall, the stats indicate a...
Most Recent Posts about Facebook Fundraising Tools: Facebook Fundraising Tools Now Allow Monthly Giving What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools For years nonprofits have hoped for the capability to accept donations through their Facebook Page and although Facebook recently added a “Donate Now” option to their call-to-action buttons, only a handful of partner nonprofits have...
Your nonprofit could have a wide variety of excellent blog content, but if your blog’s design doesn’t make a positive first impression, then few will read it – much less share it with their followers on social networks. The same is true with website and web articles. Today’s fast-scanning Internet users need online content that is visually appealing and easy to read on...
The average person worldwide has five social media accounts and spends an average of 1 hour and 40 minutes browsing these networks every day. In 2005 Facebook was only open to college students and professors, Twitter didn’t exist, and the iPhone was still in concept mode. The Internet was primarily a desktop PC or laptop experience and reading news and...
It is true that tweets with images receive more engagement, but how much more engagement depends on the quality of the images and if they are properly sized for Twitter (1024 x 512 pixels or a 2:1 aspect ratio). If your nonprofit is committed to maximizing engagement on Twitter, then you must create visually compelling call-to-action images for fundraising and...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofits are familiar with writing blog posts that provide program updates, tell success stories, comment on breaking news and current affairs, and promote calls to action. This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however,...
In 1985 the .ORG domain was released to the public along with .COM, .NET, .GOV and .EDU – the original top-level domains of the Internet. Over the next 30 years the .ORG domain would become the Internet home of the nonprofit sector worldwide and become synonymous with the term “nonprofit organization.” Consequently, in poll after poll conducted by the Public Interest...
The tweetchat occurred in May 6. You can view the highlights on Storify. Hashtag: #NGOtechchat Host: @NonprofitOrgs Featured Guests: @BrianCuteCEO of @PIRegistry and @OnGood After four years of planning and hard work, on May 6 the Public Interest Registry and OnGood will release the new .NGO and .ONG domains worldwide. This tweetchat will highlight three reasons why your NGO/nonprofit,/charity should register the...
The nonprofit sector has a large community of technology bloggers committed to helping nonprofits stay current on emerging trends in social media, online fundraising, and mobile technology. There are these 35 nonprofit marketing blogs and these 25 must-read nonprofit IT blogs as well as these 8 great nonprofit resources. You can also browse 300+ on Twitter at @nonprofitorgs/lists/bloggers-resources. Reading the official blogs of the...
There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. Gen Y) and Baby Boomers and a growing interest in Gen Z a.k.a. #Philanthrokids, but almost no analysis of Generation X (aged 35-50 years). As the first generation to donate online and the generation that pioneered web design, email, blogging, and online advocacy, ignoring Gen X is a...
Over the last six months Nonprofit Tech for Good has bookmarked over 50 fundraising tools to prepare for this blog post. When the time came to write the post, at least 25% of the fundraising tools had shut down. It is very difficult to launch a fundraising service that is sustainable i.e., can earn enough revenue to pay staff,...
Any new media manager who has ever posted, shared, retweeted, pinned, or tumbled an infographic has first hand experience of how popular and powerful infographics can be online. Communicating your data and calls-to-action in visual format is smart strategy. However, you can have an exceptionally well-designed, useful infographic, but if its not compatible with social media and mobile devices, then...
Working at a nonprofit often pays less than the for-profit sector, but the perks of extended vacation time, flex time, and the personal satisfaction of having a meaningful professional life can outweigh the financial downside of building a nonprofit career. And the good news is that 2015 is predicted to be a great year for nonprofit sector hiring thanks to a rebounding economy....