15-second video interviews are the new elevator pitch. In a world where attention spans are waning, the ability to communicate a message succinctly and on camera is a very valuable skill. While a few individuals succeeded in just one take, most needed two or three takes. Getting your point across verbally in 15 seconds while the camera is recording...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Small nonprofits that are not in a position to hire a part- or full-time new media manager should limit themselves to one or two social networks and place the...
It’s impossible to apply Twitter best practices across all segments of the nonprofit sector because of the wide variety of causes and follower counts, but scientific analysis of Twitter clearly indicate that there is right way and a wrong way to use Twitter. The challenge is for nonprofits to learn from and apply the scientific data to their Twitter...
LinkedIn launched in 2003, Facebook launched in 2004, and Twitter launched in 2006. Now more than a decade into the Social Web, the use of social networks still continues to grow worldwide and will continue to do so for years to come. It’s no coincidence that online giving is growing rapidly as well. A decade ago most individuals still consumed print news...
If your nonprofit’s social media strategy is built upon engaging young adults, then you might want to invest some time experimenting with Tumblr. According to a recent study, after Facebook young adults spend more time per day on Tumblr than any other social network. This data will likely surprise many nonprofits, but Tumblr’s mobile design and the unique content blogged...
After the holiday break new media managers return to work energized to update and implement their list of priorities for the upcoming year. The goals suggested below are fairly easy to achieve, yet transformative to a nonprofit’s new media strategy. Most do not require a financial investment, but preliminary results on the 2014 fundraising season are strong and if your nonprofit did well in...
All launched in 2014, the mobile apps listed below created by nonprofits clearly demonstrate that nonprofits are evolving in their approach to mobile apps. The hard truth is that only 39% of mobile apps are opened 11 times or more and 20% of apps are only opened once. That said, the rapid sales of smartphones worldwide ensure a growing a mobile app audience in...
Updated: 2019 Cause Awareness & Giving Day Calendar As a follow-up to HOW TO: Tap Into the Power of Cause Awareness Days, below is a list of the most relevant international cause awareness days to the nonprofit sector. Cause awareness days can be powerful for fundraising because social network communities are highly likely to promoting your nonprofit on cause awareness...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days. Your nonprofit can create your own cause awareness day campaign or build one around...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. The next step is to start thinking about the tone of voice of your content. The easiest way...
Of the 113 tweets and retweets sent by @NonprofitOrgs during the 2014 Independent Sector Conference (#ISConf), the 10 embedded tweets below are those that received the most social actions i.e., retweets + favorites. It’s no surprise that the vast majority include images properly sized for Twitter (600 x 300 pixels), inspirational quotes, and/or stats. By studying carefully the formatting...
As a follow-up to 25 Online Gift Stores That Benefit Nonprofits, below are 10 holiday gift programs that benefit nonprofits. Gifts range from symbolic adopt-an-acre of a national park gifts to funding a classroom project in a low-income community. These gift programs are ideal for socially and environmentally conscious holiday shoppers that would prefer their holiday spending directly empower nonprofits. They...
Updated: View 2019 Holiday Shopping Guide According to Shop.org’s annual Holiday 2014 Pre-Holiday Retailer and Consumer Study, two out of five U.S. consumers started their holiday shopping in October. The study also found that online shoppers plan to spend 16 percent more than brick-and-mortar shoppers this holiday season on gifts, decorations, greeting cards, and food. All told, online shoppers expect to...