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Seeking Feedback from Nonprofits: Does This “Donate Now” Service Provider Exist?

February 14, 2013
I am researching “Donate Now” service providers. Nonprofits ask me often for recommendations of what service(s) to use and I have yet to find a “Donate Now” service that meets all of my ideal criteria: A custom-branded “Donate Now” page that’s embedded inside of the nonprofit’s website where the donation process happens entirely on one page. A custom-branded “Thank You”...

Eight Common Mistakes Nonprofits Make When They First Join Twitter

February 10, 2013
@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Each morning I browse those that have followed @NonprofitOrgs in the previous 24-hour period and if they are a nonprofit organization, a nonprofit staff member, a nonprofit service provider, or an activist, I follow them back. Many of these folks are new to Twitter and thus...

HOW TO: Merge Your Nonprofit’s Facebook Community Page with Your Official Page

February 3, 2013
Most nonprofit’s have no idea that they likely have a Facebook Community Page. Launched in 2010, the purpose of community pages are still mostly unknown although a sound hypothesis would be that their existence is now connected to the recently launched Facebook Graph Search. The hope of many admins has thus far been that community pages would just disappear...

11 Obvious Signs Your Nonprofit Needs Social Media Training

January 22, 2013
Many nonprofits need social media training – they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified. Unless you study...

29 Nonprofit Resources to Follow on Twitter

January 21, 2013
A long overdue follow up to my post on 29 Nonprofit Bloggers to Follow on Twitter, below are 29 nonprofit resources that tweet regularly on subjects ranging from fundraising to social media to mobile communications. Of course, there are many other resources deserving of being listed – if you would like to add one, please do so in a...

10 New Year’s Resolutions for Nonprofit Social Media Managers

January 14, 2013
In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It’s so easy to get consumed with and exhausted by the intense volume of content and social media advice posted on the...

Five Reasons Why Your Nonprofit Should Prioritize the Mobile Web in 2013

January 10, 2013
Yesterday’s free webinar entitled Five Reasons Why Your Nonprofit Should Prioritize the Mobile Web in 2013 was attended by 433 nonprofit professionals. To some, that may sound like a good turnout, but my free webinars usually hit the maximum of 1,000 attendees, so 433 was low – not surprising, however. In general, its been very difficult to get nonprofits to prioritize the Mobile...

The 12 Nonprofit Tech TwtPolls of 2012

December 31, 2012
Every month Nonprofit Tech 2.0 creates and tweets (three times only) a TwtPoll related to nonprofit tech. Hardly thorough as a research method, the TwtPolls do however present some basic information about what trends were popular in 2012 and clues as to which #NPTech trends should be prioritized in 2013. Pay particular attention to TwtPolls with high numbers of...

Six Wall Calendars That Benefit Nonprofits

November 23, 2012
For millennia human beings have been watching, documenting, and turning the pages of time and it’s a tradition that will continue in 2013. In our household we have four calendars and the first day of each month is always met with the anticipation of flipping over to the next month to see what new picture will be revealed and how...

Six Simple Ways Nonprofits Can Increase Their Exposure on Social Media

November 19, 2012
Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. That’s what social media marketing is and the premise upon which all social media strategies...

HOW TO: Upgrade Your Nonprofit’s Pinterest Profile to a Business Account

November 18, 2012
On Wednesday, November 14 Pinterest rolled out business accounts for brands and the best news is that there is a new “Institution/Non-profit” category. The new business accounts do not change the design or functionality of your nonprofit’s Pinterest profile, but it will give you access to new tools and case studies for brands as they become available. It also...

HOW TO: Ensure Your Nonprofit’s Facebook Fans See All Your Posts

November 12, 2012
Except for a short test in 2009, your nonprofit’s Facebook Fans have never seen all your posts and as most of us have by now have realized, the percentage that do has gotten significantly smaller over time. The most recent changes to Facebook’s Edgerank has decreased the percentage to 6-9% on the Nonprofit Organizations Facebook Page. Personally, I am...