One of the most important lessons that all good social media managers learn is that social media is constantly in flux. Once you get accustomed to a tool, it changes in an attempt to reinvent itself. Rather than lamenting this new reality, a skilled social media manager will adapt quickly. That said, Facebook has made some recent upgrades – and more...
Responsive web design (often abbreviated to RWD) is defined as an approach to web design in which a designer intends to provide an optimal viewing experience — easy reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones). Stated simply, a nonprofit website that is responsively...
For those nonprofits that have claimed their LinkedIn Company Page, today the site rolled out a new design that you’ll want to upgrade to much sooner than later. Slowly but surely company pages have been improving since their launch in November 2010, and with this new design they now have a real possibility of moving up the list of...
The vast majority of nonprofits have yet to utilize the new Twitter profile design that was launched on September 18. The good news is that upgrading to the new design is extremely easy – it can be done in just a few clicks by following these four simple steps. That said, your biggest challenge will be finding a “Header” image...
Now that nonprofits are officially in the throes of peak fundraising season, upgrading to the new Twitter profile design launched on September 18 is likely low on the priority lists of many nonprofit communications and fundraising staff. It’s their busiest time of year and they may not even know that there is a new Twitter profile design. The good news is...
With 90% of your nonprofit’s supporters and donors now accessing the Internet on multiple devices every day, nonprofits really need to prioritize mobilizing their Web content. Ideally, your nonprofit’s CMS (content management system) has been updated to include responsive design, but the problematic reality is that most CMS services commonly used in the nonprofit sector are as behind on...
When nonprofits launch or consider launching a smartphone app, an iPhone app is usually their first choice with an Android app a distant second. Launching a third version of a smartphone app is extremely rare, but with the release of Windows 8 Pro on October 26 for desktop and tablets compatible with the design and functionality of the Windows Phone, nonprofits...
The Social Media for Nonprofit Organizations LinkedIn Group reached 40,000 members today – a benchmark that took three years, 323 days, and countless clicks of “Flag as Promotion” and “Block & Delete” to keep the group as spam free as possible and on its trajectory of growth. Nothing kills an online community faster than spam (think Myspace) and LinkedIn...
Launched today, LinkedIn Board Connect for Nonprofit Organizations is a new board member recruiting program that enables nonprofits to easily tap into LinkedIn’s 175+ million strong network of professionals. With nonprofits needing to fill approximately two million empty board seats annually, LinkedIn Board Connect could be the missing link in helping nonprofits make board member recruitment a much easier and...
@NonprofitOrgs follows more than 120,000 nonprofits, nonprofit staff and nonprofit service providers. Now, of course it’s humanly impossible to follow the tweets of that many Twitter accounts, so to make the chaos manageable I organize my favorite nonprofits and those whose tweets consistently stand out from the rest into Twitter Lists. However, at least 10 times a day I go...
I wanted to give some encouragement to all the small and medium-sized nonprofits out there on the Social Web that tweet, share and post regularly with the hope of growing their communities and inspiring social good – some feedback I received last week from Line Storgaard-Conley, Director of Digital and Social Media Strategy at Safe Kids Worldwide: Remember back when you...
The 50 nonprofits listed below are tackling some of the most important economic, social and political issues of our time. They are active in our communities, in our schools, and have valuable knowledge and experience that our nation’s elected officials could learn from and be inspired by, and yet very few U.S. politicians follow any nonprofits on Twitter. They...
When nonprofits consider launching a smartphone app, most often they automatically default to launching an iPhone app. But thanks to a strategy focused on bringing low-cost smartphones to the masses worldwide, Google’s Android surged to a whopping 68% share of the global smartphone market in the second quarter of 2012. That’s four times the 17% global market share held by Apple....