At long last, the new LinkedIn News Feed is here! For years I have been completely baffled by LinkedIn’s partnership with Twitter to allow a mass automation of tweets to be published the LinkedIn News Feed. All those robotic tweets rife with too many hashtags and bad punctuation essentially rendered the LinkedIn News Feed useless, gave it the appearance...
It’s been challenging for the nonprofit sector to create iPhone and Android Apps that people want to first download and then repeatedly use – at least in large numbers. In general, your supporters have minimal interest in downloading a budget-friendly app that only includes a news or blog feed, a link to your YouTube Channel, and “Donate” option. For...
Watch Video Via BBC News Magazine: The internet was once considered a great equaliser, a platform that could bring strangers together, even across racial boundaries. But internet users of the same race have recently begun clustering on certain social media websites. Micro-blogging website Twitter has seen an upsurge in traffic from Hispanic and African-American audiences. These groups now claim...
To follow up on Monday’s post about why nonprofits should consider hiring a social media manger, below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit. The estimates below allow for the time required to...
My last full-time, Monday-through-Friday job was as an outreach director for a small international development organization in San Francisco. Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. It was also my...
Blogger, LinkedIn and Myspace all launched in 2003. We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. Some nonprofits are just getting started and perceive social media as cutting edge online communications and...
My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. In the same way that Twitter forced me to rethink online messaging in 2008 and onward, Pinterest has...
There’s a sixth upgrade I want to add to the recent blog post Five Recent Upgrades That Nonprofits Need to Know About – you can now request to change the name of your nonprofit’s Facebook Page by visiting: Edit Page > Update Info > Basic Information > Name > Request Change: Until recently, you could only change your Page name if...
Like nonprofits, I am generally thrifty. Spending $30 on one “Promoted Post” on the Nonprofit Organizations Facebook Page felt like a significant expense. Was it worth it? Would I do it again? Sorry Facebook. The answer is no. Not for $30 anyway. The Return on Investment (ROI) was not significant enough to make me a convert. For $3? Absolutely!...
If there is one thing that nonprofit social media managers are learning (or should be learning) from utilizing new media it’s that technology is now constantly in flux. As soon as you learn and become comfortable with a tool set, it’s replaced with a new one. The best social media managers will adapt quickly, embrace a state of constant...
Heather Mansfield, owner of DIOSA Communications, principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The audits can be presented via a three-hour webinar or in person. With an objective eye and knowledge gained from utilizing online technology for nonprofits for more than...
Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than two hours made it abundantly clear that...
Every second of every day nonprofits around the world are posting status updates, tweets, and messages on social networks attached to avatars with cropped art work and/or unreadable text. Would you ever send out a print or e-mail newsletter, or sign off on a business card with a cropped or visually-defective logo and text so small that it was...