I joined Google+ a few months ago as an individual, but it hasn’t been until the recent launch of Google+ Pages that I began investing time in the exploring the Google+ community and tool set. Google+ is a bit more complicated than Facebook or Twitter, but already a significant source of traffic to this blog, and like most communities...
Many of us will purchase hundreds of dollars in holiday gifts over the next six weeks, and with some conscious consumerism those dollars could also help some of your favorite nonprofits continue their work in 2012. Now in it’s third year (View the 2009 Edition and 2010 Edition), the 11 holiday gift programs listed below benefit nonprofits and thus help make...
Mobile Wallets are going to dramatically transform how consumers purchase goods and services. Many predict the end of cash and physical credit cards for both point-of-sale and online transactions within the next five years. Not one to shy or fear new technology, I’ll be one of the first to ditch cash completely and transfer my credit cards to a...
Page” on Google+. If you are new to Google+, then first please read carefully my Google+ Best Practices for Nonprofits to become familiar with Google+ so that you make sure that you set up your Google Account and Google+ Profile correctly before following the instructions below for creating a Google+ Page for your nonprofit. 1. Login to your personal...
The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters....
is one of the hundreds of nonprofits participating in the third annual Valley Gives Day scheduled for December 10, 2014. Valley Gives Day is an innovative online fundraising event that encourages individuals to donate as much money as possible in support of their favorite charities in just twenty-four hours. Throughout the day, donors will be randomly chosen and your gift may be...
This holiday season your friends, family, clients, work colleagues, and major donors will likely be deluged with hundreds of tweets, status updates, and emails wishing them “Happy Holidays!” That’s the Web we all now live and work by, but this year a good old-fashioned holiday greeting with a hand-written note sent via snail mail would likely make a very...
Last week I did a 30-minute interview with Rey Ybarra at the New Media Radio Hour – my first radio interview ever. The topics of discussion ranged from how the Web and its tools have evolved over the 15 years to the importance of early adoption to why your social media campaigns are only as good as the human...
Defying its name, Tumblr user growth has accelerated dramatically in 2011 (up 218% over last year) and the eleven nonprofits listed below are paving the way for early adoption in the nonprofit sector. Part-blogging, part-social networking community, Tumblr makes an interesting choice for blogs that are specific to a campaign or cause – especially if you have a lot...
Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online (Twitter, Facebook, YouTube, etc.) over being “Heather Mansfield,” but writing and promoting Social Media for Social Good: A How-To Guide for Nonprofits has required that I step out of my comfort zone a bit and put a face and voice to human being behind the “Nonprofit...
How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. However, from browsing more than 80,000 nonprofits on Twitter over the last three years, the vast majority of nonprofits follow...
At the beginning of my webinar on Twitter and LinkedIn I always poll attendees on whether they have found and claimed their nonprofit’s Company Page on LinkedIn. The answer usually hovers around a resounding 90%… “No.” The vast majority of nonprofits have not claimed or even know what a LinkedIn Company Page is. Well, that’s going to change dramatically...
In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. My guess is that many of those bloggers and journalists have reconsidered now that the initial buzz and euphoria about Google+ has subsided (especially considering that the Google+ brand...