In January 2010, I was quoted by Association & Nonprofit BizNow for saying: “ envisions a mobile app with a GuideStar database of nonprofits that would make it possible for people to donate to any organization at any time. A receipt would automatically be e-mailed along with a customized thank you letter. At year’s end, givers could print out...
First there was 10 Nonprofit Text Alert Campaigns. Then 10 Nonprofit Mobile Websites. Now 10 Free Nonprofit iPhone Apps. I thought it was important to lay the foundation of group texting and mobile websites for nonprofits before moving into examining how nonprofits are using iPhone Apps: 1. National Public Radio :: DownloadApp Name: NPR News Updated: March 4, 2010...
“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009 For those 79% of nonprofits out there, I have listed 10 social media metrics below that...
I normally try to leave politics and religion out of my work with nonprofits, but this time I need to make an exception. A month ago I launched a Facebook Page called Accomplishments of President Barack Obama. In just that short time it has become abundantly clear that I have been living and working in social networking bubble of...
June 7 Update :: As mentioned in the post below, I started sensing that a mobile website may be a better investment for nonprofits than an iPhone/iTouch App early in 2010. Some new data reinforces that idea: comScore: Browser Continues to be More Popular than Applications for Accessing Mobile Web CNET: Google Android surpases iPhone in the U.S. Pew:...
Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. The results are below: 1. Purchasing advertising did not increase my fan base or help my Status Updates show up in the...
Good news! In addition to the United States and the United Kingdom, nonprofits in Canada and Australia can now also take advantage of YouTube’s Nonprofit Program. The benefits of the program incude: Premium branding capabilities and increased uploading capacity (View Example) The option to drive fundraising through a Google Checkout “Donate” button Listing on the Nonprofit channels and the...
If your nonprofit is experimenting with text-to-give, text alerts and/or smartphone Apps (or planning to), then launching a mobile website is something your organization should seriously consider. If not an entire site, then at the very least your organization should create select web pages that are designed to be easily read on mobile devices. Here are four reasons why:...
2/28 Update :: Facebook did not run the second ad. It was either a tech glitch, I did something wrong, or they just would not run the ad with $.28 per click bid (See 2/22 Update). I don’t know, but honestly, the first ad’s poor performance coupled with the second ad not running, I did not want to try...
Not to be confused with Text-to-Give campaigns (Text HAITI to 90999 to donate $10 to the Red Cross), group texting campaigns are when individuals opt-in to be alerted of news or calls to action via text message. They can opt-in by sending a Keyword (NONPROFITORGS) to a Short Code (41411), or through a subscribe page/widget on a nonprofit’s website....
There are currently 133 million blogs worldwide. The world doesn’t need another blogger, right? Wrong. In the short 6 months that I have been blogging, I have come to the conclusion that blogging is the missing piece in a successful social media strategy. Here are five reasons why: 1) Blogging allows your nonprofit to have a consistent stream of...
While there are a good number of tech-savvy hipsters out there that understand terms like “Static Web”, “Dynamic Content”, “User-Generated”, “Cloud Computing”, and “Semantic Web”, the majority of nonprofits don’t talk or understand such tech speak. So, to simply for the nonprofit masses, I present and frame very simple definitions and interpretations of Web 1.0, Web 2.0 and Web...
1. Social media fundraising is built upon and empowered by the GuideStar database. 2. All 501c3’s in the United States have profiles on GuideStar. 3. Network for Good uses the GuideStar database to distribute online donations made on their website and on their partner websites. 4. Network for Good has partnered with Change.org, Razoo, Facebook Causes and Give...