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Four Reasons Why Nonprofits Need a Mobile Website

February 24, 2010
If your nonprofit is experimenting with text-to-give, text alerts and/or smartphone Apps (or planning to), then launching a mobile website is something your organization should seriously consider. If not an entire site, then at the very least your organization should create select web pages that are designed to be easily read on mobile devices. Here are four reasons why:...

An Experiment with Facebook Advertising for Nonprofit Organizations

February 9, 2010
2/28 Update :: Facebook did not run the second ad. It was either a tech glitch, I did something wrong, or they just would not run the ad with $.28 per click bid (See 2/22 Update). I don’t know, but honestly, the first ad’s poor performance coupled with the second ad not running, I did not want to try...

10 Nonprofit Group Text Messaging Campaigns

February 8, 2010
Not to be confused with Text-to-Give campaigns (Text HAITI to 90999 to donate $10 to the Red Cross), group texting campaigns are when individuals opt-in to be alerted of news or calls to action via text message. They can opt-in by sending a Keyword (NONPROFITORGS) to a Short Code (41411), or through a subscribe page/widget on a nonprofit’s website....

Five Reasons Why Nonprofits Who Utilize Social Media Should Also Blog

February 3, 2010
There are currently 133 million blogs worldwide. The world doesn’t need another blogger, right? Wrong. In the short 6 months that I have been blogging, I have come to the conclusion that blogging is the missing piece in a successful social media strategy. Here are five reasons why: 1) Blogging allows your nonprofit to have a consistent stream of...

Web 1.0, Web 2.0 and Web 3.0 Simplified for Nonprofits

January 28, 2010
While there are a good number of tech-savvy hipsters out there that understand terms like “Static Web”, “Dynamic Content”, “User-Generated”, “Cloud Computing”, and “Semantic Web”, the majority of nonprofits don’t talk or understand such tech speak. So, to simply for the nonprofit masses, I present and frame very simple definitions and interpretations of Web 1.0, Web 2.0 and Web...

Five Simple (and Fun) Ways to Promote Nonprofits on FourSquare

January 17, 2010
FourSquare is definitely starting to catch on with enterprising techie folks that love to be early adopters. That’s a good a sign. Most check-ins revolve around restaurants and cafes, but below are five simple ways you (and the nonprofit techies) can also use FourSquare to promote the nonprofits and causes your care about: 1) Add Nonprofit Venues Adding a...

HOW TO: Add Your Nonprofit as a Venue Page to Foursquare

January 10, 2010
Part social networking site, part smartphone App, Foursquare is a tool meant to be primary used on the go on your smartphone. Quite simply, you “Check-in” to places while physically at the location and offer “Tips” and send out “Shouts”. Cafes, bars, and live music venues are its primary focus, but nonprofits are also adding themselves as “Venues” to...

Three iPhone Apps that Every Nonprofit Needs to Know About

January 6, 2010
The use of iPhone Apps that benefit the nonprofit sector is going to explode in 2010. Hundreds of iPhone Apps created by nonprofits and nonprofit service providers are quietly preparing for an early 2010 launch. That said, there are three iPhone Apps currently live and available for download that give us a good picture of how iPhone Apps can...

11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

December 30, 2009
During 2009 I created and promoted 34 TwtPolls to help better understand the needs of nonprofits. The TwtPoll results are often surprising and can be very useful for nonprofits as they forge ahead with their 2010 communications strategies. Below are the 11 TwtPoll results that I think are the most telling: 1) Is your nonprofit planning on utilizing mobile...

Six Advanced Facebook Page Strategies for Nonprofit Organizations

December 8, 2009
Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?” Below are six advanced Facebook Page strategies in response to that question: 1) Create Customized Tabs. Advanced strategies requires advanced tech skills. If you know html and have a...

Ten Things Nonprofits May Not Know About MySpace [But I Wish They Did]

December 2, 2009
As I spent the Thanksgiving weekend pondering gratitude, MySpace made the top of my list of things to be grateful for. When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook, then YouTube, and now Twitter. If...