As the Web goes mobile, so does social media… and so should your nonprofit. If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new Web trends, reap the benefits of being early adopters. The Web and...
Animoto is a service that allows you to create videos about your nonprofit using a selection of your organization’s best photos. Within a few minutes and a couple of clicks, your nonprofit could have a new promotional video that you can use on your Web site, your Blog, in your e-mail newsletters, and on social networking sites. An Animoto...
With over 45 million active users worldwide, LinkedIn is a social networking site that is becoming much more than just a place to have a Web 2.0 resume. Recently they have added many new tools and will likely be adding more in the coming year. Here are three simple, but powerful ways that nonprofits can use LinkedIn: 1) Create...
Please Note: All nonprofits in the United States that have an entry in GuideStar.org are also on Change.org. You can access your nonprofit’s profile and the Change.org tool set by signing up for a Nonprofit Admin account. Now on to the best practices: 1. Brand your organization’s profile on Change.org. Nonprofits can easily design their profile on change.org to...
Over the last few years we’ve heard a lot of discussion about nonprofits and their use “Web 2.0” and social media. Much of the focus has been on the fundraising tools themselves … What are they? How do they work? Do they work? But very little analysis has been made about how Web 2.0 donors are different. I am...
A continuation of the original Five Fun and Fabulous Twitter Tools for Nonprofit Organizations and Activists, here are five more fun and fabulous tools that nonprofits can use to spruce up their Twitter campaigns: 1) Trottr: Trottr allows you to record brief audio messages with your cell phone that are then hosted on the Trottr Web site. After you...
Like clockwork, every couple of weeks I receive an email from a panicked nonprofit or university asking how they should handle a situation where someone has squatted their URL/username on a social networking site. Most often it is YouTube and/or Twitter. Sometimes these squatters actually have the audacity to ask for money. Here’s my advice on how to handle...
YouTube has been testing a new channel design since July. Nonprofits that already have a channel can easily upgrade to the new design and tool set under Account > Edit Channel > Channel Information > Upgrade My Channel. For nonprofits that have yet to create a channel on YouTube, you are automatically given the new channel design when you...
As I was browsing through numerous nonprofit Facebook Pages today, I was quite surprised to see that many nonprofits still really don’t understand the Facebook Page tool set. Here are five of the most common mistakes being made by Nonprofit Admins that I saw today on Facebook: 1) Not knowing how to use Apps on Facebook Pages. When you...
This week marks my 3 and half year anniversary of launching the Nonprofit Organizations MySpace. That decision changed the course of my life and my career. Today, I now also run “Nonprofit Organizations” profiles on Facebook, Twitter, YouTube, Flickr, FriendFeed, and LinkedIn, and my business has done well enough that I can from home full-time. I spend an average...
The number of third-party Twitter Apps has exploded over the last year. Twtbase currently lists over 500 of them, and I have highlighted five of my favorites for nonprofit organizations and activists below: 1) Twitter Mosaic: Twitter Mosaic allows you to generate html code of your Twitter Followers or Friends that you can then embed on a blog or...
MySpace is the social networking site to all things pop culture. Launched originally as a social network for bands and musicians, there are now over 8,000,000 Music profiles on MySpace. I use MySpace to check out and find new music, but I mostly use it to promote nonprofit organizations and their causes to the MySpace community. The Nonprofit Organizations...