In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. Powerful storytelling is the key to engaging donors, volunteers, and partners.
Blogging allows your nonprofit to have a consistent stream of new content to use in your e-newsletter and share on social media which, in turn, increases traffic to your website and awareness of your nonprofit’s brand. Blogging is also one of the best ways to improve SEO.
Google Search Ads can be a very effective tool for increasing awareness of your nonprofit, attracting volunteers and event attendees, and achieving your fundraising goals—provided you have the skills and budget necessary to implement effective Google Ads campaigns. In this free webinar, you'll learn how to implement a Google Ads strategy at your nonprofit.
Brand Leadership is not branding and marketing. It’s not your logo, website, social media, or fundraising campaigns. Brand Leadership is “from within” leadership, and for branding, marketing, and everything else to be effective, it has to come first. Ignore Brand Leadership at your peril.
Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimize their strategies to make the most of precious resources. Learning how to create and track Conversions in Google Analytics 4 is a must for today's digital marketers.
Threads, the new app by Meta, launched in the late afternoon of July 5, 2023 and its growth has shattered records. The early days and weeks, and sometimes even months, are when your nonprofit is most likely to experience the fastest organic growth rate of new followers.
Discover five actionable strategies that will empower your nonprofit to achieve fundraising success as the year draws to a close. From harnessing AI-powered personalization to optimizing donor engagement, this free webinar will explore best practices to elevate your year-end campaigns.
Email accessibility is the crafting of email messages for people with visual, and auditory limitations so they can effectively utilize email communications. Nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications.
Tribute giving is when a donor makes a donation in someone else's name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.
Your online donors and supporters are bombarded daily with breaking news, advertising, and spam. As a result, your nonprofit only has a very brief moment to capture their attention and inspire them to act on behalf of your nonprofit. This is best done through well-written and visually-compelling content about your mission and programs.
Recurring giving is when a donor makes regular, ongoing donations to your nonprofit. While new donor retention rates average 20%, recurring giving programs typically enjoy retention rates of 80% after the first year and 95% after year five. This post features five ways a recurring giving program boosts fundraising and the tools necessary to launch a successful campaign.
This free webinar explores the incredible ways AI is transforming nonprofit operations, covering everything from fundraising to donor engagement, program optimization to impact measurement. Tech jargon will be kept to a minimum as we focus only on the AI tools that can really make a difference in your day-to-day work.
Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing and Microsoft Ads for Social Impact provided $3,000 a month to eligible nonprofits to spend on Microsoft Ads. Bing‘s market share compared to Google Search is small, but that could change in the near future.