The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. Packed with practical advice and customized for nonprofits with limited time and financial resources, the certificate program requires following three webinar recordings:

1) Website & Email Marketing for Nonprofits
Presented October 23, 2024 • 2 hours

• Website design best practices that improve the user experience and SEO
• The top five calls-to-action to convert visitors into donors and subscribers
• The importance of publishing news and/or blog content on your website
• Email marketing design best practices for newsletters and fundraising appeals
• How often to send email campaigns and how to re-engage unengaged subscribers

2) Online Fundraising for Nonprofits
Presented October 30, 2024 • 2 hours

• Today’s must-haves in an online fundraising platform
• Best practices for donation pages
• How to improve your monthly giving and tribute giving programs
• Why and how to launch a donor retention strategy
• An exploration of emerging trends in online fundraising

3) Social Media for Nonprofits
Presented November 6, 2024 • 2 hours

• Current best practices for using Facebook Pages and Instagram
• What’s new in Facebook and Instagram Fundraising Tools
• How to effectively use LinkedIn Pages and Profiles
• An introduction to Threads for nonprofits
• Why nonprofits need a budget for social advertising

Buy Recordings

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To earn and claim your certificate:

1. 1. View all three webinars (6 hours of training).
   2. Request your certificate via email from Heather Mansfield. Please include the passphrase presented in each webinar and how you would like your name featured on the certificate.
   3. Within 3-4 business days, you will be sent a PDF of your certificate for printing and a link to your certificate in image format for easy sharing on LinkedIn and other social media.

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