Presented: July 24, 2024
Duration: 2 hours
Cost: $30 (USD)
Presented by: Heather Mansfield, Founder of Nonprofit Tech for Good
Social media can be an effective communication tool for nonprofits, but only if nonprofits understand that creating well-written and visually appealing content is essential to acquiring new supporters from social media.
With a focus on LinkedIn, Facebook, Instagram, and Threads for nonprofits, attendees of this two-hour webinar will learn how to integrate content marketing into their social media strategy and current best practices to increase engagement on social media. Topics include:
- How to create a social media content marketing plan for your nonprofit
- The eight types of top-performing content for social media
- How often nonprofits should post on social media
- Best practices for sharing website, photo, and video content on social media
- How to create an editorial calendar for your content marketing plan
This is the second webinar in a series of three required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good. To earn the certificate, you can attend the webinars live or view the recordings – or a combination of both.